Web copy

When Hootsuite integrated with TikTok, in addition to UI copy and help content, I partnered on another deliverable with a designer.

We were tasked with using the extra real estate on our sign in page to entice existing customers to add TikTok to their regular routines. I followed the brand team’s lead on voice and tone, so that this page would sound consistent with our other web properties. I also practiced using data as social proof.